Pardot 101

This course will guide you through features and functions of Pardot so that you can level up your lead generation, qualification, and engagement tools.

Interested in this course? Email us at [email protected]

Course curriculum

1. Who is this Course for?
2. What is Pardot?
1. How to find Pardot in your Salesforce
2. Slides : Pardot Navigation & UX/UI
3. Video : Pardot Navigation & UX/UI
1. B Lab Pardot Naming Conventions & Why It's Important
2. B Lab Pardot Folder structure
3. Video : Naming & Folder Structure
4. Managing Marketing Campaigns
5. Video : Steps to Create a Campaign
6. Quiz about Organizations
1. Pardot Lightning Email Builder
2. Video : How to Use Pardot Lightning Email Builder
3. HML + Email Personalization
4. Quiz about Email Marketing
5. Embedded Feedback within Pardot Emails
6. How to add Public List to Preference Page
1. Engagement Metrics Reports & Dashboards
2. Video : Salesforce Pardot Reports & Dashboards
3. Email Marketing Dashboard
4. Data Hygiene Dashboard
5. Certified Accounts & Pardot (MCAE) Activity Dashboard
1. How to Choose Right Automation in Pardot
2. How to Create a Dynamic List to Segment Contacts with Multiple Accounts in Pardot
3. Video : Pardot Automations
4. Engagement Studio Overview
5. Video : Engagement Studio Review
6. Quiz about Automations
1. How to Import Prospects to Pardot
2. List Management
3. How to Create Lightning Landing Page
4. Add Horizontal Form to Landing Page
1. What is Pardot Score
2. Where You Can Find Pardot Score
3. How to change Pardot Score
4. B Lab Pardot Lead Scoring Model
5. How Pardot Lead Scoring Works for B Lab (Presentation)
1. Using Zoom Webinars with Pardot [Integration]
1. Access to Pardot
2. Switching to Pardot Lightning
3. Creating and Managing Campaigns
1. How to tell if you have access to Pardot
2. How to Log In to Pardot
3. How to Send a One-Off Email in Pardot
4. How to Cancel a Scheduled Send in Pardot
5. How to Create a Newsletter in Pardot
6. How to Space Out Blocks in Pardot Newsletters
7. Setting Up Completion Actions for Newsletter Signups in Pardot
8. How to Create Dynamic Lists in Pardot
9. Creating a New Landing Page for Resource
10. How to Add a Contact to a Salesforce Campaign
11. How to View Drip Campaigns in Pardot
12. How to Import Prospects from a CSV to a List in Pardot
13. How to Create a List View in Pardot
14. How to Create Links in Pardot
1. Future Learning & Resources

About this course

Free
56 lessons
1 hour of video content

Pardot 101

Course curriculum

1. Course Overview & Logistics

2. Pardot Overview

3. Pardot Organization

4. Pardot Email Marketing

5. Pardot Reports & Dashboards

6. Pardot Automations

7. Marketing Tools and Features

8. Pardot Scoring

9. Event Management

F.A.Q.

Quick Video Guides

Resources for Further Learning

About this course